Google Ads Google Management That Actually Generates Leads

Hands-on freelance support for UK local businesses who want more enquiries, better tracking, and less wasted spend.

Google Ads Specialist

As a certified Google Ads Specialist, I help UK businesses turn Google Ads into predictable lead generation systems.

Keeping it simple I build campaigns that bring in real enquiries and make sure everything is properly tracked allowing Google to optimise to the correct signals and scale your business correctly.

A lot of businesses run ads without clear tracking in place, which means they’re often spending money without knowing what’s actually generating results. That’s usually the first thing I fix.

Why Clients Choose McCourt Marketing

I handle everything from setting up your campaigns to continuously improving them. Generating consistent, trackable leads without wasting ad spend.
Includes:
- Proper tracking of calls, form submissions, and enquiries, so you know exactly what’s working.
- Continuous improvements based on real data to increase leads and reduce wasted spend.
- Focus on high-intent searches that turn into real enquiries.
- Refining ads over time to improve performance and results.
- Clear, straightforward updates so you can see where your leads are coming from.
Price : £300 /month
If you’re running ads (or thinking about it), I’ll review your setup and show you where you could be missing leads.
Includes:
- Review of your current campaigns
- Check of conversion tracking setup
- Identification of wasted ad spend
- Clear recommendations to improve lead generation

Direct, hands-on Google Ads support without the agency runaround.

✔ Work directly with me, no account managers or handoffs
✔ Faster changes and quicker communication
✔ Focused on leads, enquiries, and ROI, not vanity clicks.
✔ Full conversion tracking with GA4 & Google Tag Manager
✔ Clear monthly updates
✔ Fixed monthly pricing with no long-term contracts

My approach is simple:

Generate more quality leads, reduce wasted spend, and give you complete clarity on what’s working.

Book a Free Strategy Call

Case Studies

Ecommerce store hit 313% ROAS

Goal: Increase local traffic & online cake sales through targeted Google Ads campaigns.
What I Did: Set up and managed Google Ads campaigns targeting high-intent local searches & online shop, alongside ongoing optimisation to improve performance and return on ad spend.
Key Results:
- 3,400+ online conversions generated
- Average cost per click: £0.28
- £7,000+ in tracked ad spend
- 313% return on ad spend (ROAS)
Outcome: Delivered strong return on ad spend while increasing visibility in a competitive local area, bringing in consistent, high-intent traffic.
Local tutoring business generated enquiries at £29 CPA

Goal: Generate consistent enquiries from students and parents searching for GCSE Maths support in a local area.
What I Did: With limited budget it was important to set up and manage targeted Google Ads campaigns focusing on high-intent searches. Every click mattered to avoid any wasted spend in a competitive market going up against online competitors.
Key Results:
- 64 clicks from highly relevant searches
- 14.85% click-through rate (strong engagement)
- Average cost per click of £4.67
- Cost per conversion of £29.90
Outcome: Delivered a steady flow of targeted traffic and enquiries, with clear tracking in place to measure which searches were generating results.
Roofing company reduced CPL by 34% in 60 days

Goal: Set up conversion tracking using Google Tag Manager so campaign performance could be measured accurately & optimised.
What I Did: Implemented a full conversion tracking setup using Google Tag Manager. Including collecting hashed data through a form submit for Google to optimise towards.
Key Tracking Implemented:
- Contact form submissions
- Phone call clicks
- Email link clicks
- Calls from website (30+ seconds)
- Enhanced conversion tracking
Outcome: Provided full visibility on where leads were coming from, allowing campaigns to be optimised based on real data rather than guesswork.